If you have a business, it’s important to know how your emails are being received by potential customers. You can use an email tracking tool to find out where people are opening your emails, what time of day they’re reading them, and even which devices they are using.
Know when people open your emails.
When it comes to email marketing, one of the most important things you can do is know when people open your emails. The key here is knowing who opens your emails and where they are being opened from (i.e., desktop vs mobile).
An email tracking tool will help you track how many times your emails are opened by different people. As well as what device(s) each person uses to open them (desktop vs mobile). This way, you’ll know exactly where the most effective times for sending out relevant content or promotions might be based on who’s reading it and where they’re accessing it from.
Get instant notifications when someone opens your emails.
- Get instant notifications when someone opens your emails.
When you know that your emails are opening, you can respond quickly to them and start engaging with the person who has opened your email. You’ll also be able to track which of your emails have been opened by a specific person or group. So that you can send targeted marketing messages based on what they’ve responded to in the past (e.g. if someone has opened all of the emails in one series).
See where your emails get opened using geolocation technology.
Geolocation technology can be used to track where your emails are opened. This is the ability of a website or email platform to track which page was opened on your site and then display that information online.
For example, if an email campaign targeted people living in New York City and sent out links from NYC-based websites. Those links would show up as being opened by people who live in New York City. Even if they’re not actually affiliated with that city! This means that even though these individuals may not have been interested in opening the link (because they don’t live there). Their address shows up as being associated with a location that does have relevance for this kind of marketing campaign.
Use in-depth statistics on who opens your emails.
You can use email tracking tools to get a full understanding of who opens your emails. This will help you improve the content and design of future emails. As well as understand what works best for your audience.
In-depth statistics about who opens and reads an email are important for several reasons:
- Knowing where people are reading from can help you target specific areas with content. Such as mobile-friendly pages or specific topics like product reviews or customer service tips. If a user is only opening the message on their desktop computer but not looking at it until later in the day after they’ve left work. Then maybe they need more information by that time instead of just reading through quickly before going home (or wherever else their next stop might be).
- Knowing gender differences between genders can help inform decisions when designing campaigns. For example, sending out one type of offer exclusively to women using pink gifs. But another kind exclusively for men using blue ones may not be effective because there aren’t enough women involved yet!
Track links and know when they are clicked by recipients.
Tracking links is a great way to know who is reading your emails. And you can use the tool to see if they are opened and clicked. If you’re sending out an email promoting a product or service. Tracking links will help you see who has clicked on them. So that you can optimize future campaigns. You can use this information to create more targeted marketing campaigns as well as track any results from past campaigns.
You can also use tracking links for other purposes. For example:
- To see if people are taking action after clicking on your link (and leaving their email address)
- To determine how many times someone has visited a particular website
You can accomplish many things by using an email tracker
You can accomplish many things by using an email tracker.
- You can know when your emails are opened. This is great because you’ll know if a subscriber opens the message or not. Which will help you determine how to make sure that they don’t miss out on anything important in the future.
- You can also see where people are opening your messages. This means that if someone asks for more information about something specific (such as a new product). Then it’s easier for them to find what they need without having to scroll through their inbox looking for something different than what they were expecting!
Conclusion
A great tool to use is an email tracking tool. There are many options out there, but we suggest using the one that best suits your needs. If you are looking for more information on this topic, feel free to check out our blog post about seven ways your business can benefit from email marketing.
