Facebook stands as one of the most prominent and influential social media platforms. And it won’t be wrong to say that it is one of the key platforms in bringing this social media revolution to the world.
Alongside helping individuals to express themselves and increase their reach, the platforms also help businesses to grow. Facebook enables businesses to have their Facebook page where they can provide updates related to their respective brand. It also provides the space for individual customers to post their reviews. Businesses are now actively opting to embed Facebook feed on the website, as they try to extract maximum benefits from the website. There are various reasons why this strategy is turning fruitful for the brands. In this blog, we have mentioned some of this strategy’s major benefits, which might convince you to adopt this strategy. Without any further ado, let’s dive into it.
Why Brands Are Opting To Embed Facebook Feed On Website
Various tools in the market are readily available so that you can embed Facebook feeds on your website and equip you with features designed to make the most of this strategy. And here are some handpicked benefits that one can enjoy by adding a Facebook feed to the website.
A). Showcases Facebook content to more audience
There could be chances that all the customers and potential customers might not be following your brand through your Facebook page, or might not be using this particular social media platform. By opting to embed Facebook feeds on websites, brands can flaunt their content to a broader audience.
So even if their website visitors aren’t aware of the brand’s Facebook page, they get to see all content and can make their buying decisions. Many brands often opt to showcase customers’ reviews on their pages and build credibility for their brand.
B). Enhances the charm of the website
Facebook allows users to post images, upload videos, write blogs, and more. With the help of tools such as social media aggregators, you can easily aggregate all this varied content and add a Facebook widget to your website with ease.
These variations of content add charm to the website and make it more appealing for visitors. A good-looking website can do wonders for a brand, as it helps to stand out from the crowd. Moreover, a good-looking website might positively impact the minds of your consumers.
C). Makes the website lively
As mentioned, many social media aggregator tools are compatible with displaying all kinds of content on the website with ease. Furthermore, these tools also have the auto-update feature, which keeps the website up to date.
And as Facebook has ample content, that keeps adding because of the platform’s huge user base. It is less likely to lack content to showcase on the website. You can also content that you have uploaded on your Facebook page, helping you in adding charisma to your website.
D). Increases engagement on the website
Facebook users are very creative and are known for uploading some amazing content. By opting to embed Facebook feed on the website, you can flaunt those content on your website, and as they have the potential to hold your viewers for a long, it can improve the engagement on your website. This factor might also work in favor of increasing website traffic. And with the increased website traffic, your brand stands out from the crowd in the online space.
And as mentioned above, with the auto-update, your visitors will have ample content to look out for, helping your website be more engaging and interactive. With scrollable feeds, your visitors can scroll through the content and stay hooked to the website.
E). Reduces the bounce rate
With the engaging and attractive content on the website, your visitors are more likely to visit the website and stay on it for a long. As the content have the potential to hold the customers for a long, it might help you in reducing the bounce rate of your website.
The reduced bounce rate can do wonders for your website and your reputation in the online space. And as you might expect, good website traffic, increased website engagement, and reduced bounce rates, all these factors can eventually help your website get a better search engine ranking. That means whenever someone searches for anything related to your brand, it is more likely that consumers might land up on your website due to better search engine ranking.
Lastly
These were some of the handpicked benefits of having a Facebook feed on the website. However, there are more to the list that can take your business to new heights. But to experience all those benefits and the ones mentioned above, you need to embed Facebook feed on the website. So what are you waiting for? Adopt this strategy now and have an edge over your competitors.
