German Publications

by saira

Every startup should be aware of the Top 20 german livestyle magazin

Germany is known for its diverse media landscape. It is not surprising that tech media outlets and business media outlets are well-known in Germany. This is fantastic because it means that every person can access the right publications, whether it is online or printed. But, choosing the right media outlet can sometimes prove difficult, especially for non-German speakers.

You might think, “If only there had been a list with some of the most important tech, startup, entrepreneurship media out there.” We’re here to hear your concerns!

Here is our list (in alphabetical order) listing the top and most influential media outlets to support (young) entrepreneurs and anyone who enjoys technology.

brand eins

brand eins is an economic and social magazine that appears monthly. Each issue is focused on a certain topic like “money”,” “work”, innovation or “love.” It is one the largest business magazines in Germany with 311K copies and 300k monthly subscribers online. The periodicals aim to help people understand the economy, and make new ideas. The newspaper stand stands out with its arty cover design!

Business Insider

The German version of this internationally respected business magazine is not as prominent as the American one, but it shouldn’t go unnoticed. But pitch the German editors only with in-depth stories – financial, media, or any other industry verticals. Although they may not have a large team, their team is always looking for exclusive stories.

Axel Springer AG (owner of Grunderszene & Business Insider) decided to merge their two editorial offices in April 2020. Although the brands’ chief editors will be retained, the publisher hopes that merging the editorial offices physically will make both formats more profitable. They will produce them in the same building in the future.

Business Punk

Business Punk magazine is a young lifestyle magazine about business. It has a rebellious tone and an edgy outlook. This magazine addresses and writes about young entrepreneurs and successful managers. They live by the motto “Work hard.” Play Hard. Business Punk focuses on creative thinkers and forward-thinkers. It has 35.000 printed copies and 300k unique visitors each month. Business Punk will only contact you if your startup is cool enough for them to pitch to local pub customers – this is one of their magazine format story formats. Your call!


Gruner + Jahr, Germany’s second-largest publishing house, publishes Capital. It is a leading magazine for business that covers analysis, reports and comments from both the world of personal finance and business. attracts 880k visitors each month, and their monthly printing run is over half a mil. The 1970s were the peak years for With the slogan “The economic economic human and human economic” Later, Capital’s editor office was merged together with Financial Times Deutschland, Impulse, and Borse Online. Capital’s editorial staff moved to Berlin following the December 2012 closing of Financial Times Deutschland. Impulse Online was sold, and Borse Online was also sold.


Computer BILD belongs to Axel Springer’s media family and is one of Germany’s most-read computer magazines. It is published every 2 weeks and was read 692K times last year. The website is visited by more than 50,000,000 people each month. It addresses topics other than computer issues. The magazine is an important player in the computer magazine market. However, the magazine’s audience is not techy geeks but the average Joe.


Computerwoche is a weekly printed magazine for those who are interested in IT topics, as well as mid-management decisionmakers. IT-Fachverlag International Data Groups releases information for investors on the economic condition and technical trends of medium and large IT-related companies. The other topics include analysis, case studies, industry news and reports, portraits, news, and news. The magazine is the perfect place to go for any SaaS news. The publication saw 20K print-sells in 2019 and 1.5 million monthly visitors online.

Deutsche Startups

Deutsche Startups, a business magazine, is published by Alexander Husting & Stefan Vosskotter. Since they were the first to publish information on the German startup scene, Deutsche Startups provides insight and information about current trends, news, investments, and other relevant topics. The magazine was established more than ten decades ago. It is now one of the most important news outlets for topics related to startups with 350K people visiting it each month.


DIE ZEIT Germany’s biggest and most prominent newspaper is. It is published weekly on Thursdays and is considered independent, liberal and open to all political views. The newspaper covers issues from all corners of the world as well as all aspects and areas of social-life. You can be assured that every country will read about your name in an article. Its website gets more than 82,000,000 visits each month. The print version is read by over 2 Million people every year.

DIE ZEIT has a reputation for its politics and feuilleton sections. But the digital and ZEIT College section is a significant strength, which makes it a good area for start-ups.

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