No matter what industry you’re in, you’re going to need to tap a digital marketing agency in Singapore if you want your business to grow. Unlike before, the current playing field is attracting as many customers online as you can.
Spending money on a digital marketing agency is a huge deal, and as a business owner, you want an agency that can not only work towards your goals but return your investment as well.
To help you out, we’ll walk you through everything you have to know when scouting digital marketing companies in Singapore!
1. Before anything else, define your goals
You have to decide on the needs of your brand and what you want it to achieve before hiring a digital marketing company in Singapore.
Determining your goals for your brand allows you to express yourself correctly and identify which results to expect. More than breaking down the budget, knowing why you need to hire a digital marketing company in Singapore is the first step.
Whether you want to grow an online following or introduce a new product or service, defining your business goals helps you find the digital marketing agency whose expertise aligns with your desired results.
2. Do your own research
There are digital marketing companies scattered all over Singapore, but not all of them may provide the level of service that matches your expectations. You’ll encounter tens of agencies throughout your search, so remember to do some background checks. Look for client reviews online and see what their past and existing customers have to say about their services.
More often than not, online reviews could tell you whether a digital marketing company is worth checking out or not. Digital marketers know the importance of displaying social proof online, so if you can’t find any that’s probably a red flag in itself.
Apart from positive reviews, neutral and negative reviews may reveal which areas that agency struggles with to get a better understanding of their capacity.
Obviously, your research shouldn’t end with online reviews, which leads us to our next point.
3. Ask to see their portfolio
A sizable portfolio of recent campaigns and projects serves as concrete evidence of an agency’s capacity. It also reveals whether they have worked on something related to what you want to happen for your business.
Coming across an agency that’s proud of the work they do and who they work with will be crucial in your decision-making. You don’t necessarily need to know every project and client, but if they can’t show anything, that may mean they haven’t worked with anyone.
There’s nothing wrong with working with new digital marketing agencies, especially if you’re on a budget. If you want the best, though, then look for an agency with more experience.
After the portfolio, the second most important thing is that the agency can offer a suitable strategy, specific plan, and a targeted result that aligns with your goals.
4. Don’t get swayed by outlandish promises
Pay close attention to the claims and promises made by digital marketing companies in Singapore you come across with.
Those that promise absolute and rapid success in every industry aspect of digital marketing can likely only provide subpar to average services.
Instead of working with agencies like these, choose agencies that are honest about their strengths and weaknesses. Those who are specialised in specific fields are the ones who can likely help with the growth of your brand.
Finally, when it comes to working with digital marketing agencies, it’s generally better to choose those that specialise in one or two areas instead of those that claim to have a wide range of expertise.