It is vital for retailers to reach out to customers through their preferred channels to create strategies that will increase your sales. In 2019, and over the next few years, this means being available to ecommerce customers and shoppers on Amazon.
boost amazon sales
Ecommerce has accounted roughly 50% of all retail growth since 2016. This trend is expected to continue through 2023. What’s perhaps the most important point for retailers is that Amazon accounts for nearly half of all ecommerce revenue. Amazon made up 49.1% in ecommerce sales for 2018, more than the nine largest ecommerce channels.
Retailers should focus their efforts on how to increase Amazon sales. The following guide contains nine simple tips that will help you achieve this goal and build a profitable Amazon strategy.
1. Be a resource
Amazon will increase your sales if your brand is different from other brands, increases product awareness, attracts your target customers. To do this, leverage your brand and you as a resource.
Online consumers spend a lot on research before making a purchase decision. Your brand can build trust with consumers and become an Amazon retailer that is more successful if they have the right information. These five steps will help you turn your website into a trusted resource.
- Start by imagining the value you could offer to others. Consider the industry and products you know that your customers would find useful. Next, create content to educate your customers in these areas.
- Step two: Create a place where you can publish and share the value. You can start to share your knowledge by creating weekly blog posts. These blog posts should focus on answering questions your customers may have about your industry, product, or both.
- Third step: Send traffic to the content. Facebook Ads can help you target useful keywords and increase your audience by sharing your content via other social media channels.
- 4: Take your email addresses and use them to nurture leads through email marketing campaigns. Incentives and tools should be created to encourage people who read your blog posts to enter their email addresses. This will help you generate more leads. You can also start an email campaign to further your sales funnel.
- Step 5, include a compelling call of action in each email or blog post. Help readers find your products and brand pages on Amazon by creating compelling messages that explain why they should choose you and how.
2. Get help from Influencers
When researching a product, consumers often consult reviews from industry leaders, social media users, or celebrities who have used it. One study found that 49% of respondents said that they listen to advice and recommendations from experts when making a purchase decision. You can also increase your Amazon sales by leveraging the influencers within your industry.
LeBron has more than 42 million followers. Nike taps into LeBron’s popularity and influence to reach an even larger audience than they would on their own. LeBron James is not the only influencer. Any business owner can use one of these methods to reach out to relevant influencers.
- Approach #1 You have two options: Amazon Associates & Amazon Influencer programs.
- Second Method:You have the option to handpick influencers. You can also reach out via email to these people to offer payment in exchange for their sharing of sponsored content. This guide offers advice on how you can choose the right influencer to represent your brand, and how you can collaborate with them.
- Approach #3 – You can connect to influencers across social media channels via influencer network tools, such as Shoutcart Grapevine or FameBit.
3. Consider a campaign with Sponsored Products
Amazon, like other channels, can help you achieve greater success if it’s willing to make a payment. Sponsored Product ads on Amazon can help you make your brand visible more than your competitors. Here’s the way it works:
You choose the products that you want to promote, the budget per click for each ad and any keywords to be associated with your product.
Amazon will create advertisements that appear on high-visibility spots such as the first page search results page for shopper or the bottom product details page.
Wilson Sporting Goods for example paid for an advertisement that appeared at the top on a search results page when someone searches for ‘basketball shoe’.
CPC Strategy’s guide provides detailed information on how you can get started. The guide offers information on the different types and how to get the best out of Sponsored products campaigns.
4. More Reviews
You can build trust in your brand by getting a lot positive reviews from customers. This is possible only if you have a strategy for getting more customers leaving genuine, helpful reviews on your product listing pages.
It is possible to make reviews appear disingenuous by trying to influence the tone. A high volume of reviews will give potential customers an accurate and complete picture of what you offer.
For example, this Amazon Echo Dot review is not a complete endorsement of the product. However, it provides customers with a thorough and honest review which allows them to know exactly what they are getting so they can make better purchasing decisions. These are some ideas to help customers leave reviews.
- Idea #1: Send an email to customers to follow-up. When you receive notification of your product being delivered to the intended recipient, send an email follow up and ask them if they’d mind writing a review for your product on Amazon. You should let the customer know how much their review means to you.
- Idea #2: Send your products in a handwritten note. You could also include a handwritten thank you note in your package. The note would ask customers to review your product and leave feedback on Amazon. This is a small gesture but people are open to receiving handwritten notes.
- Idea #3 – Remind people on Social Media. Every now and then, ask your social network followers to review products on Amazon. It’s not necessary to offer incentives. Simply explain why reviews are important and why they’re asking for your help. This tactic will succeed if it is transparent. Be honest with people.
5. Optimize Search
You can get your products closer to the top of a buyer’s search results. This will give you an edge over your competitors. For increasing your Amazon sales, it is important to optimize product listings for Amazon search engine.
There is much to be learned about Amazon search optimization. The following blog posts provide great information about optimizing Amazon listings.
- Sellbrite – How to Optimize Amazon Product Listings
- A Complete Guide to Amazon SEO, & Higher Rankings – Sellics
- The Ultimate Guide To Amazon SEO & How to Crack the A9 Algorithm of CPC Strategy
- Amazon SEO Guide: The Ultimate Amazon SEO Resource by SellerApp
Once you’ve done some research on Amazon search optimization, you can start updating product listings with relevant keywords. Take note of how your product listings are performing before you make any changes. This will allow you to track your progress as well as your success.
6. Get an Unmatched Buying Experience
Amazon makes it easy to create a great customer experience. This is also true for other selling channels. There are many things you could do to improve your customer experience and make them more likely buy from you. Here are some examples:
- Don’t make it difficult for customers to know the quality and manufacturing processes of your products. As a brand, make sure your customers feel comfortable with you.
- Share and tell your story Help others understand you and why you have a business. To increase trust and excitement in your target audience, share stories on your products, your manufacturing partners, your employees, etc.
- Personalized communication:Ensuring that you engage with your customers through social media, by sending personalized emails follow-ups and including handwritten thankyou letters in packages, you can make a big difference to differentiate yourself from competitors. This will help you build positive relationships and differentiate you from them.
7. Write winning product descriptions
It could be that your copywriting and language is not compelling enough for people to click through to your listing pages. It is possible to make small adjustments to your product descriptions that will have a significant impact on how many customers you convert. This will help increase sales on Amazon.
If you are unsure how to approach product descriptions, take some time to look through these useful resources.
- The Little Guide To Writing Better Product Descriptions from Our Blog
- How to write copy that converts: An ecommerce guide on our blog
- Splitly: The Ultimate Amazon Product Description Template & Copywriting Template
- CrazyLister’s Ultimate Amazon Product Description guide: Copywriting skills used by pros
Take care not to make drastic changes. Begin by changing the words in your headers and body. But don’t change all of your product descriptions. It could lead to sales decline.
8. Leverage Video
Reaching customers through multiple channels is not enough. It’s also important to reach them via multiple media. Amazon’s video content can be a great way of increasing sales. Effectively using video can help you brand stand out, create a personal relationship with your customers, and lead to higher sales. One study found that online store owners who used product videos saw a 144% increase of sales.
These videos are very useful for helping ecommerce businesses optimize their listings.
Product Promotion Video: Highlight one product and its unique features.
2. Production videos: Show how your products were made.
3. Customer Story Videos – Film a customer testimonial, or case study.
4. Brand Storytelling Videos. Interview the founders or employees.
5. Educational Videos: Show customers what a product does and how to fix it.
6. Live videos: Customers can interact directly with the event instead of viewing it retrospectively.
9. Find the Best Products, and Double down
The best way increase Amazon sales is to find out which products sell best and focus your efforts on these products. If you’re having trouble getting traction on Amazon, you might consider reducing your product offerings and creating a more targeted marketing strategy to target a limited number of your products. Once you begin to see the numbers you desire, you can introduce more items or develop new strategies using the information you have gained.
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