Recently, there have been lots of exaggerated talks about the new communication methods like webinar sessions or engagement via social media. But the statistics suggest that one of the most vintage ways of communication, i.e. emails, is still the best. A recent study found that 4 out of 5 marketers are ready to give up social media communication rather than email marketing. I believe this evidence is enough to show you the importance of email marketing.
Let me ask you a question, are there any companies whose emails you look forward to? In most cases, the answer is a yes. These emails can be promotional offers, newsletters, or anything else. But there are some gray areas as well. For example, 16% of all emails never make it into the inbox. So you have to tread carefully, otherwise, you might end up in the spam folder. As evidence, you can look at your inbox right now. You’ll see many emails you don’t want in your inbox. Although, we’re only going to focus on the good part, i.e. the importance of email marketing and how a business benefits from it.
Why is it Essential to Run Email Marketing Campaigns?
1. Keep Engaged With the Audience
Do you know 99% of email users check their email inbox every day and 15% of them open the inbox 20 times a day? The numbers are staggering, so why not use them to engage with customers? Emails are a flexible source of propagating information. You can create a responsive template with HTML or add some videos to make it more engaging. If you are providing something valuable, whether some updates or offers, the recipients are likely to read your emails.
2. Easy to Calculate ROI (Return on Investment)
If you have used marketing automation platforms like Mailchimp or SendGrid, then you’ll know they provide dashboards to give you insights into email campaigns. There you will get metrics like CTR (Click-Through-Rate), Open-rate, delivery rate, bounce rate, conversion rate, Email Sharing/Forwarding Rate, etc.
With the help of these KPIs (Key Performance Metrics), you can see how your campaign is performing and what you are getting out of it.
3. Less Capital Intensive
Email campaigns are one of the most affordable methods of marketing. For example, Mailchimp allows you to send 10,000 per month emails for free. The number says all, you can reach numerous people without leaving a hole in your pocket. Even after this, most companies are not active in the marketing segment.
You also need to consider other crucial steps of building an email marketing campaign.
- Creating a target list
- Find out the perfect template for your email template.
- Make Template Mobile Friendly
- Put engaging and relevant content in the email
- Build an enticing email subject line
- Call-to-action button with a high conversion rate
- Test before sending it to everyone
Email marketing can add a lot of value to your marketing campaign if done in the right way. Whether you’re running a B2B or B2C business model, you can get amazing things in return. The process of creating an email marketing campaign that works for both customers and businesses might seem overwhelming, but it is doable. This is a hit-and-trial process and in the end, you’ll always find what’s best for you.