Constant engagement and communication with customers are mandatory for any business. Emails and newsletters with content like product updates, blog posts, announcements, product reviews, etc. help build just Creatingeating an email that strategically resonates with the audience’s requirements is known as email design. Emails should be designed aesthetically and aimed to grab attention. Today, newsletter designs are considered an essential part of email marketing strategy.
An email newsletter might not always influence the customer’s buying choice, but they help build and maintain strong customer relationships. Let’s dive into key features of newsletter design with some tips and examples.
Key Features of Newsletter Design
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Brand Consistency
Maintaining brand consistency is key to developing credibility and trust among customers. Another way to maintain consistency is to ensure your brand color is used in the template. If the logo is added to the header across newsletters, then this helps subscribers know who sent the email.
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Use a Template
Email templates are a lifesaver for those who have a challenge with coding and graphic design skills. Email newsletter templates offer a basic layout and design. You can simply customize it as per your requirements. A newsletter template provides a structure for the email. The content, pictures, and fonts can always be curated per your need.
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Use High-Quality Images
While images can make email newsletters more engaging, not using a good-quality image can have a counter-effect. Your brand images make the email more approachable and also increase audience engagement. Also, informational images like charts and graphs convey messages better. However, too many images can give a cluttered look to your newsletter and also land the newsletter in the spam folder.
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Promote Engagement
A newsletter should be designed to strengthen customer relationships and optimize brand engagement. Your newsletter should contain strategic and transparent information. Interactive newsletters are another way to boost audience engagement.
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Choosing a Tool
You must choose an email marketing tool that matches your goals, budget, and technical skills. These tools design and send personalized professional email newsletters independently. With the information powered from your data, you can be rest assured your emails are accurate.
Newsletter Design Tips & Examples: Create The Best Email Design For 2022
Here are some of the key email newsletter design tips to ensure engagement with your customers. These tips will also help you build a better relationship with your audience.
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Good Content
It is a well-known fact that content is king. Well-drafted content engages with the readers through interesting topics and might not always be aimed at selling a product or service. An effective newsletter keeps reminding the audience of your brand. Keeping the content concise and relevant is the key to success. In an email newsletter, use simple and plain language with just the right amount of information, as too much information can be overwhelming.
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Strong Subject Line
Subject lines create the first impression. If the readers find the subject line in a newsletter design interesting, your open rates will be higher. However, don’t design enticing subject lines that have no relevance to the content.
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Structure
You can either design a newsletter template from scratch or use a pre-existing template that can be replicated. As per email design guidelines, you should add a visual separation between the header, central body, and footer. Ensure your brand identity features are on the header. A newsletter structure should have a clutter-free layout with breathing space or white space in between.
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Headings and Subheadings
Headings, and subheads, in a newsletter stand out among all the text and improve content readability. Headings should be simple, brief, and to the point. To optimize the effectiveness and add clarity, give headings a hierarchy with appropriate heading tags like H1, H2, and H3. This segregation allows the readers to quickly scan through the email and offers an aesthetic visual impact.
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Visually Appealing
A newsletter design represents the brand. The right format that balances text and visuals will encourage customers to read the newsletter. Content supported by images, icons, illustrations, choice of color, patterns, and even emojis is the key to email newsletter design—these help in getting the audience’s attention and in holding them.
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Personalized Emails
The newsletter, even though being sent to a million people, should be personalized to address each individual. Including small reader-specific information will make the reader feel like you acknowledge their needs and speak to them directly. This can be achieved by designing targeted email newsletters after segmenting the database.
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Exclusive Promotional Offer
Promotions, special occasions, and festival offer that incentivize recipients make for brilliant marketing opportunities. Readers, too, on such occasions, do not mind the extra communication. Before special occasions, you can also hook the anticipation of your readers by sending out teasers. However, this needs planning your communication well in advance.
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Call-to-action
End an email with a call-to-action message and add a link for action. Call-to-action buttons should be prominent and point the users to what they need to do next. The footer of the newsletter should include your social media and website links. It should also have contact information and an option to subscribe or unsubscribe to your emails.
Conclusion
An eye-catching and impactful email newsletter will help build long-lasting relationships and create more brand advocates. Email newsletter design tips and features can be integrated easily into your marketing strategy. Great email design will help you resonate with your customers and grow effectively. Stun your audience with powerful email newsletters in 2022.
