The OTT provider market in India has experienced tremendous growth over the past few years, with more than 40% of Indian households using an OTT app to stream content on their smartphones, televisions, and laptops. In the pandemic it played an important role as when everyone was at home it was easy to keep everyone entertained. Last few years OTT platforms have boomed the market.
What is an OTT Service?
OTT stands for over-the-top and refers to the delivery of content via the internet without the need for a traditional cable or satellite TV subscription. OTT platforms like Netflix, Hulu, and Amazon Prime Video offer users an alternative to traditional pay-TV providers. You can easily access the OTT Services in your Computer, TV, Mobile Phone with one click . With internet services the OTT app can simply work without any difficulty. The OTT Apps can be used anywhere and everywhere where there is use of the internet. OTT Services are more popular as any generation can use the app.
Which services are available in India?
In India, you can find many OTT service providers. However, not all of them are created equal. Some offer a better selection of channels, while others have more affordable prices. There are also those that provide a combination of both. So, how do you know which one is the best for you?
As different age groups need different types of OTT content. If you have a mixture of content then only it is easy to survive in the market. Different OTT platforms have different types of content so it’s difficult to compare who is the best in the market as different types of age groups use different type of OTT Platform . It can be measured how much viewership you have gained through your OTT Platform . The best user experience can define your value.
What is the best value for money service?
There are a lot of video live streaming platforms out there, but not all of them are created equal. Some are more expensive than others, and some don’t offer the same features. So, how do you know which one is the best value for money? Great content and good user experience can add value as it helps to build brand value of your OTT Platform. With monthly and yearly subscriptions a user can use the platform easily . There are other mediums to earn revenue as they don’t directly charge higher amounts through their users instead they put the ads. We can’t measure the value for money in OTT as content plays an important role in this market . OTT apps which are providing good quality content will survive in the market. The graph works according to the content which the service provider provides.