For many businesses, trade shows are their lifeline. These shows not only allow businesses to market and promote themselves but they also help to get leads and paying customers. So, if your business is participating in a trade show, you should concentrate on getting a good return on investment. That will happen if your business can improve its brand identity, showcase itself attractively to prospective customers, and get as many leads and paying customers as possible.
To get the most out of trade shows, business owners often focus on printing advertising collateral, like pamphlets and brochures. However, many forget that a teardrop banner can be an effective marketing tool. This portable and foldable banner is shaped like a teardrop, hence, its name.
If you are unaware of how teardrop banners can help your business in a tradeshow, here are some benefits that you should know.
Cost-effective Advertising Tool
Getting a teardrop banner is quite affordable unlike other methods of advertising, such as TV and radio ads. These ads just run for a few seconds and you can’t be sure if your target audience listens and hears them. However, that is not the case with tradeshows. Just those who are genuinely interested will attend tradeshows. The key is to place the banner strategically so that your target audience has the time to read and act. If your message is interesting and attractive, your target audience will visit your stall.
Strong and Durable
Teardrop banners are durable and sturdy. They come with a base that supports the banners and hence, they stay upright. The frame of teardrop banners is made from aluminium and helps to ensure that the banners are strong and long-lasting while also being lightweight.
Easy to Transport
If you are going to set up your stall at a tradeshow, the last thing you need is heavy and cumbersome advertising materials. Thankfully, teardrop banners are lightweight and they can be folded. That allows you to easily transport the banners in your car. You needn’t worry as the banners take up minimal space.
Value for Money
Teardrop banners can be printed on one side or both sides, depending on what you are looking for. If it is maximum visibility, it is advisable to get both sides of the banner printed. This will give you value for money as you can keep using the banner for different tradeshows and events. When not in use, the banner can be strategically displayed at the entrance of your business so that passers-by notice and read it.
Safe to Use
These banners are sturdy and safe. You do not have to worry about protruding parts injuring passers-by or prospective clients. You can even use them on soft surfaces, such as grass, and not worry about risking injury to anyone.
Long-lasting Banners
Once you print a teardrop banner, you can rest assured knowing that the printed content on the banner will not fade or wear away. Also, many banner creators provide replaceable full-colour graphics so you can easily change the banner once it gets old. These banners are made from weatherproof and washable material, making them great for outdoor advertising.
Available in a Variety of Sizes
While you can opt for a standard-size teardrop banner, you also get extra wide banners in varying sizes. You can use these extra wide banners to create a backdrop for your tradeshow stall. It will be eye-catching and attract many visitors to your stall.
Final Words
Teardrop banners can be a boon for businesses, who want to participate in tradeshows. Besides advertising your stall to potential visitors, you can also use these banners to direct visitors to your stall. With your brand name and logo, these banners will maximize brand visibility and awareness.
